Friday, August 9, 2013

Inside AdWords

Inside AdWords

Attract new customers with local ads on the Google Maps app

Posted: 08 Aug 2013 07:08 PM PDT

Over one billion people use Google Maps services every month. On the Google Maps app, these users are often searching for local businesses - from restaurants, to car dealerships, to dentists, and more. Recently, we launched a new version of the Google Maps app for Android, iPhone, and iPad where we introduced several new features. Today we're introducing an updated ad experience we think is more attractive for users and more effective for advertisers.

Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as "Get location details" and results in a standard CPC charge.

When users click on an ad to get location details, they'll see additional information such as the business's address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation. Aggregated reporting for these free clicks is available in your account.


Paid clicks include the initial 'get location details' click, get directions, click-to-call and clicks on the ad headline. AdWords will only charge for up to two paid clicks per ad impression. Reporting for these paid clicks can be found by segmenting reports in your account by 'click type.'

Getting started with ads on the Google Maps app
To show ads on the Google Maps app, advertisers need to add location extensions to their search campaigns or create an ad with AdWords Express. If your campaign is not showing ads on mobile devices or on Google search partners, you'll also need to change those settings.

You can find more information about ad pricing, free clicks, and ad eligibility in the AdWords Help Center. The new Google Maps app is available free on Google Play and in the  App Store.

Posted by Salahuddin Choudhary, Product Manager, Google Maps

Reach a global audience with video in 3 simple steps

Posted: 08 Aug 2013 10:52 AM PDT

At Google, we believe that video is such a powerful way to build your brand that everyone should use it. That's why we're excited to announce a simplified way to set up your first campaign in AdWords for video.

Our new campaign creation flow eliminates the clutter by focusing on the key pieces of your first video ad campaign: your video, your thumbnail copy, your budget and your target audience.

Here's a tour through the new campaign creation experience:

Step 1: Everything starts with your video
The first and most important step is selecting your video. Here you can choose any video that you've uploaded to YouTube.


Step 2: Add some text to appear alongside your video
Next you can include a few words to describe why viewers should watch your ad. This is a great way to catch your audience's attention, so make it snappy!


Step 3: Decide how much to spend
We recommend a daily budget for your campaign, or you can choose your own. Remember, you may spend less than what you've budgeted in a given day, but you'll never spend more.


Optional Step 4: Choose your target
Who would you like your video to reach? This step is optional, and remember: since you only pay when viewers choose to watch your video, TrueView ads have natural self-selection targeting built in. Take comfort in the peace of mind that you only show your ad to people who want to watch it.


And boom, you've now set up your first video ad campaign using AdWords for video! Now all you'll need to do is sign-in with a Google account or set up a new one, and your ads will be running shortly. Head over to AdWords for video to try it out today.

Posted by James Habig, Product Marketing Manager, YouTube
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