Tuesday, November 19, 2013

Envato Notes

Envato Notes


The eCommerce Sampler Pack: Affiliate Resources

Posted: 18 Nov 2013 05:32 PM PST

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The eCommerce Sampler Pack is available until December 3rd AEDT. Why not take the opportunity to make some referral income by sending traffic to our sales page. Spread the word and start selling with us using these handy banners!

Important note:  You need to send traffic to the item page for the sampler pack in order to have your affiliate URLs tracked.

For more information about the affiliate program, check out this handy link.

 

Facebook Banners

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 Twitter Banners

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Google Plus Banners

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660×220 Banners

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The Top Four eCommerce Platforms as Chosen by You

Posted: 18 Nov 2013 04:00 PM PST

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What is the best eCommerce platform? We asked that question in a recent forum thread, and asked you to help us by answering a poll. What were the top four responses? Read on to find out. The answer might surprise you!

The poll ran for a week, and attracted the responses of 226 community members. That’s quite a lot of opinions! Here’s where the votes went.

The Community’s Favourite eCommerce Solution

Four eCommerce platforms stood head and shoulders above the rest:

  1. WordPress/WooCommerce made up almost half of the votes (48.02%).
  2. OpenCart and Magento had almost equal shares in one quarter of the votes (12.78% and 12.33%).
  3. PrestaShop won 8.30% of the votes.

Next in line were those who prefer to build their eCommerce solutions from scratch (5.73%). The remaining 12.77% was shared among Joomla, Shopify, Drupal and “no preference”.

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Developers vs. Non-developers

In the poll we distinguished between developers and non-developers – over two thirds of the respondents were developers. What differences did we find between the two groups?

  • WooCommerce, OpenCart and PrestaShop had similar popularity in both groups.
  • Magento is far more popular among developers.
  • No non-developers build their own eCommerce solutions from scratch. ;)

If you’re like me and love details, here are some high-res pie charts with all the data.

Developers:

Click for high-res version.

Click for high-res version.

Non-developers:

Click for high-res version.

Click for high-res version.

Did not specify (question was left blank):

Click for high-res version.

Click for high-res version.

What About the Rest of the World?

Our survey gives us an excellent insight into the favourites in our own community. How does that compare to what’s actually being used in the world at large?

Elite ThemeForest author GravityDept let us know about some insights Tom Robertshaw gained from a survey done earlier this year on 34,864 eCommerce sites in the Alexa Top 1 Million. Here are some comparisons with our own poll.

  • WordPress is nowhere to be seen. It seems to be a small subsection of “Other”, amounting to around 10% of Magento.
  • Magento is huge, and dominates the chart by far.
  • OpenCart and PrestaShop are fairly popular, but not as popular as in our community.

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Tom’s post includes a second graph narrowing in on Alexa’s Top 100K sites. On this graph, Magenta is even more popular, and the others less popular.

The article also contains simple line graphs of each platform to show whether they have been growing or declining since October 2012. It’s worth checking out.

The eCommerce Sampler Pack

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Here’s your chance to trial the Top 4 eCommerce platforms: The eCommerce Sampler Pack. Get $240 worth of files for just $20, including monthly updates for three months.

Hurry, this pack is only available for a limited time. Offer ends 3rd December, at 12pm AEDT.

What’s your favourite eCommerce platform? What did you learn from our poll? Which item in the pack best meets your needs? Let us know in the comments.

Refresh of IP Resources

Posted: 18 Nov 2013 04:00 PM PST

Copyright

It's been some time since we posted about intellectual property (IP) related issues like copyright and trademarks, so we're really pleased to be able to post and share an update with you.

If you've ever tried to find some of the resources on our Knowledgebase about copyright, trademarks and general Intellectual Property (IP) related stuff, they may have been hard to find, and you may have noticed duplication at times. So we've tidied things up a little, and combined and condensed a few related articles.

Read our brand new section on IP and legal related content.

Many of our authors will be interested in our freshly updated article, What Assets Can I Use in My Items? We’ve also updated our IP resources overview along with a copyright 101 introduction if you're interested.

All this is geared towards helping our community members to better understand and appreciate the IP stuff we all need to know. We do this because it's not only the right thing to do, but because it protects our reputation as a community, and because it will hopefully mean all our obligations are clearer when it comes to IP, which means more time for all the good stuff!

As well as these improvements, we're also going to clarify our approach to using products and trademarks in your items on our Marketplaces.

Keep your eye out for another upcoming Notes post about these clarifications in the coming weeks!

Header image credit: Devonyu.

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