Wednesday, November 27, 2013

Google Ads Developer Blog

Google Ads Developer Blog

Build an app to win awesome Google prizes in The AdMob Student App Challenge

Posted: 26 Nov 2013 09:47 AM PST

Are you a student who loves to code or has a great idea for a mobile app? Maybe you're building one right now. Imagine that one day your app could be seen by millions of users.

You're invited to take part in The AdMob Student App Challenge, a mobile app contest open exclusively to students around the world. The goal is to build a great app (either Android or iOS), create a revenue stream using AdMob's in-app advertising, and tell us about your experience in a written business report. You can either build the app on your own or form a team of up to five students.

To win the Challenge, you'll need a great app and a good business strategy that focuses on how you manage the project, gain users and leverage AdMob. In the next few weeks we'll be announcing the respected app industry leaders who'll be on the judging panel.

We've got some awesome prizes if you win: The winning team will receive:

  • A 7-night trip to San Francisco with spending money, including a trip to the Google headquarters in Mountain View.
  • The winning app will be featured on the Google Play store and on the Play Store's social channels (certain conditions apply).*
  • An opportunity to star in your own case study video to tell your story.
  • A Nexus 7 device for each team member.

As well as one overall winner, there'll be a winner from each of the four global regions (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific), who'll receive computing devices and an honorary mention on the AdMob website.

The Challenge starts today and you have until March 31, 2014 to build a winning app. Visit the AdMob website to learn more and to register. The winners will be announced in May 2014.

Follow the AdMob G+ page for regular updates and announcements.

Posted by Mike Schipper, Product Marketing, AdMob

*Only apps made available through the Play Store will have an opportunity to be featured. See the Official Rules for more details.

AdWords API Developers: Build Your Apps With Rate Limits in Mind

Posted: 26 Nov 2013 08:35 AM PST

In order to deliver reliable services to AdWords API users across the globe, we use a Token Bucket algorithm to meter requests and determine the queries per second (QPS) rate. This is intended to prevent malicious or out-of-control software from overwhelming the AdWords API servers and affecting other users.

We recognize that your AdWords API client application may sometimes exceed the limit and receive a RateExceededError due to factors not fully in your control. Don't worry. RateExceededError is usually transient and automatically resolved after 30 seconds of inactivity.

Rate limits fluctuate based on different variables, including server load. So we don't recommend a fixed QPS limit to developers. That's why it's extremely important to understand how to handle RateExceededError, and develop your software with rate limits in mind.

Please take a look at our detailed AdWords API Rate Limit guide to learn more about:

  • Different types of rate limits and rate limit scopes
  • Operational limits for different account access levels
  • Recommended practices to avoid exceeding different rate limits
  • Tips for handling RateExceededError gracefully in your application, if it happens
- Ray Tsang, AdWords API Team
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