Friday, November 8, 2013

Inside AdWords - EN

Inside AdWords - EN

Important Changes to AdWords Terms & Conditions In Europe, the Middle East, and Africa

Posted: 08 Nov 2013 12:00 AM PST

The following changes apply to customers in Europe, the Middle East, and Africa

If you're using AdWords, you've agreed to our Terms and Conditions. These are important so we have a common understanding in basic areas like policy, cancellation, payment, dispute resolution and liability.

With the advancements in our ad platforms and global growth, we need to make a few changes to keep up. So today we're rolling out a new set of Terms and Conditions to many AdWords customers in Europe, the Middle East, and Africa.

What's New
One of the main changes you'll notice in the updated terms is that they accommodate new advertising products and services. For example, we now offer third-party ad serving in some situations, so you'll see provisions about how we resolve ad serving disputes. Other changes include updated links to our policies and better consistency among our advertising terms globally.

Important Action Needed
You'll have 45 days to review and accept the new AdWords Terms and Conditions. If you don't accept them within 45 days, your ad serving may be paused until you've reviewed and agreed to them.

To review and accept the new AdWords Terms and Conditions, just sign in to your account at https://adwords.google.com. You'll automatically be taken to a page with the updated terms and conditions. Then click to indicate your acceptance.

Not seeing the new terms when you sign into your account?
Don't worry! If you're not seeing the new terms when you sign into your account, there's nothing more for you to do right now. Because we're updating the new terms on a rolling basis, you may be scheduled for a later time. Or your terms may already have been accepted by someone you've authorized to act on your behalf (for example, an advertising agency, or someone you've authorized to be financially responsible for your accounts).

More Information
We encourage you to read through the updated terms carefully.  For more information about this change to our Terms and Conditions, including a complete list of countries and territories where these changes apply, please visit the AdWords Help Center.

Posted by Mark Martel, the Google Ads Team

Creative That Clicks: Download Our Guide to Getting Your Ads in Shape

Posted: 07 Nov 2013 12:00 PM PST

We like to think of advertisements as a conversation between you and your customers.  Whether they're customers you currently have or customers you're soon to get, the interaction you have with them on the Google search engine results page is brief but important.

In those crucial moments, successful marketers need to deliver the right message.  Better creatives stand out to users, convey important information about your business and drive more qualified clicks. To that end, we're excited about sharing our first SEM best practices guide, "Creative That Clicks."  This new guide, which also features data from Google's internal research, will help you make your message resonate with potential customers.  Here are some questions it will help you answer:

  • Is there really a benefit to including a keyword in your headline?
  • Just how big of a lift in CTR can you expect from using ad extensions?
  • Are you wasting a big opportunity with your display URLs?
  • Does capitalization have an impact on clickthrough rate?
  • How can you better identify those places in dire need of a new set of ads?

Download now to find out.

We think that ad copy optimization is important, so this will be the first in a series of content about how you can have a better conversation with your potential customers.  It'll include even deeper dives into improving your ads, starting with advanced reporting tactics like finding keywords that need new ad groups and determining how many ads to include in your testing.  Extensions are becoming invaluable to your ads, and you should also know how to test and optimize them.  We're even hosting a webinar on Wednesday, December 11th to touch on the points in this guide and address any questions you may have.

This is the first part of an entirely new track of content that we'll be putting out on the AdWords blog.  Over the coming months we'll dive into topics across all of the major SEM levers - account structure, ad optimization, keywords, bids, budgets, conversions and reporting.  We'll also share timely pieces such as additional advice on holiday planning and how to optimize newly released product features.  All of this content will be focused on helping you and your AdWords accounts reach their full potential.

Posted by Matt Lawson, Director, Performance Ads Marketing

Google Shopping now available in 8 new countries

Posted: 07 Nov 2013 08:33 AM PST

Every day, users come to Google to search for products and connect with merchants to make their purchase. We continue to work hard to improve the shopping experience and starting today, users in Austria, Belgium, Denmark, Mexico, Norway, Poland, Sweden and Turkey will begin to see Product Listing Ads more frequently on their shopping-related queries. Product Listing Ads are highly relevant ads that include rich product information directly in the ad itself - which may include a product image, price, and merchant name.



Where you'll see Product Listing Ads in these countries
Product Listing Ads will appear in a single unit on Google search results when we identify that a search query has commercial intent, and when we have enough relevant products to match that user's query. This unit will be labeled as 'Sponsored' and will initially occupy space on the right-hand side of the search results page, above text ads.

We look forward to continuing to build delightful shopping experiences for consumers and working closely with merchants around the world.

Posted by Santiago Andrigo, Product Manager, Google Shopping
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