Google Ads Developer Blog |
| Two new features to boost your app’s revenue with AdMob Posted: 09 Dec 2013 02:15 PM PST After launching the new AdMob in May, we've been excited about how the platform could enable us to build new tools to benefit your apps business. Today, we're announcing two new features; ad network optimization and impression goal campaigns for house ads, that can help you earn more from your apps. Ad network optimization Many app developers use more than one ad network to improve fill rate in their apps. Yet the challenge of earning the most revenue from networks remains. Allocating impressions to the best-performing networks often means manually comparing CPM reports, a method that doesn't capture the most recent CPM.
Ad network optimization is a free service that makes the process a whole lot easier; it evaluates the CPM of each network in your mediation stack, and dynamically reorders them so the network with the highest CPM serves an ad to your app. Once set up, AdMob continually obtains the freshest possible CPM value from each ad network and compares them. In addition, you can enable the AdMob network to bid alongside other networks on each impression. Ad network optimization currently supports AdMob, InMobi, JumpTap, and MdotM, with more ad networks coming soon. Impression goal campaigns AdMob house ads are an essential way to promote other apps to your users, using your own inventory, free of charge. Now, with impression goal campaigns, you can set a limit on the number of impressions you want to serve in a house ads campaign. Impression goal campaigns are served via AdMob Mediation and take precedence over other ad sources in the mediation stack. Having more control over your house ad impressions means you can more intelligently cross-promote apps from your portfolio, while balancing the revenue you earn from mediated networks. Alternatively, you can work out a deal directly with an advertiser outside of AdMob, to run their campaign in your app. Both of these features are only available through the new AdMob, so if you haven't upgraded your account yet, we recommend you do. Check out the new AdMob help center to get started with ad network optimization and impression goal campaigns. Posted by Vishay Nihalani, Product Manager, AdMob  |
| Change to contentBid setting in “Display Network Only” campaigns Posted: 09 Dec 2013 10:29 AM PST We're making a change to how the contentBid setting works in "Display Network Only" campaigns. Here's some background on the change and how it might affect you. Currently, if you have a campaign that targets only the Display Network, then you can use a CpcBid at the adgroup level to specify a default bid and a display network bid override for content networks. In the past, we've allowed users to specify a contentBid in a "Display Network Only" campaign type, even though contentBid is useful only for "Search & Display Networks" campaign type. This allowed users to switch between "Search & Display Networks" and "Display Network only" campaign types without modifying their bids. Since display campaigns have become so much more specialized over time, we've recently removed support for switching "Display Network only" campaigns to other campaign types. This makes contentBid setting obsolete for "Display Network only" campaigns, so we are removing the ability to set contentBid for "Display Network only" campaigns in AdWords API. The default bid value will be used for serving your ads on Google Display Network. What this means for you If you do not set contentBid at the adgroup level for a "Display Network only" campaign, this change will not affect you. Starting on February 18th, 2014, if you set contentBid for a "Display Network only" campaign, then you will start receiving a ReadOnlyError.READ_ONLY error for all versions of the API. You can use the fieldPath of the ApiError object to identify the operation triggering the error. To avoid getting errors, you should:
If you have any questions about this change or the AdWords API in general, you can post them on our developer forum. You can also follow our Google+ page for updates about the AdWords API.  Anash P. Oommen, AdWords API Team |
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