Envato Notes

Kickstart Your Email Marketing Today with the Envato Marketplaces

Posted: 10 Feb 2014 05:22 PM PST

A wooden mail box

Have you heard of the incredible marketing strategy that can give you a crazy 4,000% return on investment? It’s good old email. Email marketing goes straight to the inbox, and can be read anytime, anywhere. Here’s how you can make the most of the opportunity with the Envato Marketplaces.

Email Must Be Part of Your Marketing Strategy

Isn’t email dead in this day of Facebook and Twitter? Well, ask Facebook and Twitter, who send more email than anyone else. It’s more relevant than ever! Email is action-oriented, and gives a sense of urgency that social media streams don’t. Everyone has an email address, and every device has an email client.

But more importantly, email marketing works. According to Experian, for every $1 spent on email marketing investment, $44.25 is the average return. That’s huge!

Have I got you thinking? Let me drive the point home with a few recent statistics:

The number of email accounts worldwide reached 3.6 billion last year. (The Radicati Group)
838 billion marketing messages were sent last year. (Forrester)
91% of consumers check their email daily. (ExactTarget)
Last year mobile email opens grew 21%. (Litmus, Jan 2014) Now 48% of emails are opened on mobile devices. (Litmus)
74% of consumers prefer to receive commercial communications via email (Merkle), and 82% of consumers open emails from companies. (Litmus)
44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)

OK. You’ve decided to do something about email. What’s next?

Make Your Newsletters Look Awesome on Any Device with ThemeForest Templates

Choose the right look and layout for your newsletter with one of 500+ ThemeForest email templates. And be quick—this week they’re 30% off across the board! (Offer available till midday on 17th February, AEDT.)

If you need help customising the template you purchased, Microlancer is the place to turn. Browse through these services to find the right person for the job:

Build Your Subscription List with CodeCanyon

Before you email your newsletter, you need someone to send it to. There are some creative ways to use CodeCanyon plugins to collect subscribers, from offering additional material (content or downloads) to subscribers, to just making it easy for visitors subscribe.

1. Subscribe & Download

Encourage people to subscribe to your email list with this plugin. They’ll need to submit their contact details in order to download content. The data is saved in a database, or can be sent to MailChimp, iContact, GetResponse, Campaign Monitor autoresponders.

2. Subscribe to Download for WordPress

Another cool download system that requires your readers to subscribe. It automatically confirms emails and sends download links, and lets you export your list of subscribers to popular email services with one click.

3. Subscribe Popup

This WordPress plugin allows you to add a customisable popup window with opt-in form to your blog or website. A popup window asks visitors to submit their name and e-mail. This data is saved in database or sent to MailChimp, iContact, GetResponse and Campaign Monitor newsletter systems.

4. All-in-One Subscribe Popup

A WordPress plugin that combines seven different popups that ask visitors to submit their name and e-mail. The data are saved in database or submitted to MailChimp, iContact, GetResponse and Campaign Monitor newsletter systems

5. Subscribe to Unlock Content

This plugin allows you to lock important content on your WordPress website and display it for subscribed users only. To view the content, visitors must submit their contact details. All submitted data is saved in a database, or can be re-submitted to MailChimp, iContact, GetResponse and Campaign Monitor newsletter systems.

6. Subscribe Forms Generator and Subscribers Manager

Create a dynamic subscription form for your website, and manage your subscribers. This Ajax form includes email verification, statistic charts and advanced export.

7. AB Simple Subscribe WordPress Plugin

Another simple Ajax-driven WordPress plugin that generates a form for visitors to subscribe to your mailing list. CSV export allows you to import the data into your email client or newsletter software.

8. WooCommerce MailChimp Subscribe – WordPress Plugin

Use WooCommerce? This plugin will display a newsletter signup checkbox on checkout, and is integrated with MailChimp. Make it easy to opt-in!

9. Subscribe by MailChimp: WordPress Plugin

Boost your MailChimp subscribers list with this WordPress plugin. It adds a 'Subscribe' button at the right-bottom corner. When you click the button, it pops up an attractive subscription form.

10. Doo WP MailChimp Modal

Use this plugin to place a shortcode in your WordPress post, page or text widget. The shortcode will display a button, which when clicked will activate the Mail Chimp Modal signup form for your visitors to subscribe to your newsletter list.