Tuesday, April 1, 2014

Google Ads Developer Blog

Google Ads Developer Blog

Step Inside AdWords on April 22 and be the first to see the newest innovations

Posted: 31 Mar 2014 01:29 PM PDT

It's an exciting time to be a performance marketer. When we combine the creative magic of marketing with technology that's available anytime, anywhere, and on any device, we can connect with customers in more innovative and relevant ways than ever before.

We are constantly working to improve AdWords, and on Tuesday, April 22, 2014 at 9am PT, Jerry Dischler, VP of Product Management for AdWords will share a brand new set of innovations with you live on the Inside AdWords blog. Register for the livestream here.

Building on the success of enhanced campaigns, Jerry will announce a number of new features that help you use context to reach customers in even more effective ways. We've designed new tools so you can increase awareness and engagement everywhere your customers are online – from the web, to the mobile web, to mobile apps. And when it's time to manage your campaigns and measure performance, we want to help you do so efficiently in AdWords with new functionality designed for the multi-screen world.

These AdWords innovations are the result of countless conversations we've had over the past year with advertisers, both large and small. Based on your feedback, hundreds of product managers and engineers worked hard to build these new products. Simply put, we built these new products for you.

We hope you'll join the April 22 livestream of our announcements featured here on the Inside AdWords blog. Register for the livestream here. Until then, follow us on our +GoogleAds page for sneak previews of what's to come. Use hashtag, #StepInsideAdWords, to join in on the conversation.

Posted by Your Inside Adwords Team

Monetizing Unity Mobile Apps Just Got Easier

Posted: 31 Mar 2014 11:33 AM PDT

Calling all Unity app developers! We are excited to announce the launch of version 2.0 of the Google Mobile Ads Unity Plugin. The new version comes with a completely rewritten, but much more flexible, API. It includes the following new features:

  • A single package supporting both Android and iOS
  • Support for running apps in the Unity editor
  • Ability to create multiple banner instances
  • Ability to create banners of any size
  • Flexible ad request targeting
  • and much more!

Taking a closer look at how to integrate the plugin, a typical banner request in v2.0 looks like this:


BannerView bannerView = new BannerView(
    "YOUR_AD_UNIT_ID", AdSize.Banner, AdPosition.Top);
AdRequest request = new AdRequest.Builder().Build();
bannerView.LoadAd(request);

For custom banner sizes, simply pass in an AdSize object into the BannerView constructor:


AdSize adSize = new AdSize(250, 250);
BannerView bannerView = new BannerView(
    "YOUR_AD_UNIT_ID", adSize, AdPosition.Top);

Want to pass additional targeting parameters? No problem! Set your custom targeting when building the AdRequest:


AdRequest request = new AdRequest.Builder()
        .AddTestDevice(AdRequest.TestDeviceSimulator)
        .AddTestDevice("0123456789ABCDEF0123456789ABCDEF")
        .AddKeyword("unity")
        .SetGender(Gender.Male)
        .SetBirthday(new DateTime(1985, 1, 1))
        .TagForChildDirectedTreatment(true)
        .Build();

Listening for ad events is also extremely straightforward. Register for the callbacks you care about:


bannerView.AdLoaded += HandleAdLoaded;
bannerView.AdFailedToLoad += HandleAdFailedToLoad;
bannerView.AdOpened += HandleAdOpened;
bannerView.AdClosing += HandleAdClosing;
bannerView.AdClosed += HandleAdClosed;
bannerView.AdLeftApplication += HandleAdLeftApplication;

…

public void HandleAdLoaded()
{
    print("HandleAdLoaded event received.");
}

You can also manage the lifecycle of each BannerView by calling show(), hide(), or destroy().

To get access to these awesome features, check out the source code. Also stay tuned for upcoming support for interstitial ads.

If you have any feature requests or bug reports against the plugin, track it! If you have questions about how to use the plugin, speak up! And if you just want the latest news on what's going on in the wonderful world of Google Ads, circle us!

 - , Mobile Ads Developer Relations
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