Google Ads Developer Blog

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New AdSense Data in the Core Reporting API Posted: 28 Oct 2013 12:47 PM PDT Editor's note: repost from Google Analytics blog. --Stan Grinberg, Ads Developer Relations Team Google AdSense is a free, simple way for website publishers to earn money by displaying targeted Google ads on their websites. Today, we've added the ability to access AdSense data from the Google Analytics Core Reporting API. The AdSense and Analytics integrationallows publishers to gain richer data and insights, leading to better optimized ad space and a higher return on investment. In the past, accessing AdSense data using the Analytics Core Reporting API has been a top feature request. We've now added 8 new AdSense metrics to the Analytics Core Reporting API, enabling publishers to streamline their analysis. Answering Business Questions You can now answer the following business questions using these API queries: Which pages on your site contribute most to your AdSense revenue? dimensions=ga:pagePath &metrics=ga:adsenseCTR,ga:adsenseRevenue,ga:adsenseECPM &sort=-ga:adsenseRevenue Test in query explorer Which pages generate a high number of pageviews but aren't monetizing as well as other pages? dimensions=ga:pagePath &metrics=ga:pageviews,ga:adsenseCTR &sort=-ga:pageviews Test in query explorer Which traffic sources contribute to your revenue? dimensions=ga:sourceMedium &metrics=ga:adsenseCTR,ga:adsenseRevenue,ga:adsenseECPM &sort=-ga:adsenseRevenue Test in query explorer Reporting Automation By accessing this data through the API, you can now automate reporting and spend more time doing analysis. You can also use the API to integrate data from multiple sites into a single dashboard, build corporate dashboards to share across the team, and use the API to integrate data into CRM tools that display AdSense Ads. Getting Started To learn more about the new AdSense data, take a look at our Google Analytics Dimensions and Metrics Explorer. You can also test the API with your data by building queries in the Google Analytics Query Explorer. Busy? In that case, now's a great time to try these Analytics API productivity tools: Magic Script: A Google Spreadsheets script to automate importing Analytics data into Spreadsheets, allowing for easy data manipulation. No coding required! Google Analytics superProxy: An App Engine application that reduces all the complexity of authorization. We hope this new data will be useful, and we're looking forward to seeing what new reports developers build. Posted by Nick Mihailovksi, Product Manager, Google Analytics API Team

AdWords API v201302 Sunset - 2 weeks remaining Posted: 28 Oct 2013 07:39 AM PDT We'd like to remind you the AdWords API v201302 was deprecated on July 10th and will be sunset on November 8th, 2013. With the sunset deadline only a few weeks away, if you haven't already migrated to v201306 or better yet v201309, please do so as soon as possible. Make sure to review the following resources available to aid the migration: v201309 release notes -- for every API change and version diffs v201309 migration guide -- for the list of breaking changes Client libraries page -- for updated official client libraries v201306 and v201309 announcement blog posts -- for feature highlights. Subscribe to our forum and plus page to stay up to date with all of our important announcements. Also, feel free to contact us there with any questions related to API migration. - Danial Klimkin, AdWords API Team

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